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The Most Important Marketing Stats of 2015 (So Far)

Marketers live and die by the numbers. Data helps them plan campaigns, measure success, and make business decisions. With 2015 already half over, we wanted to take a look at... The post The Most...

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How to Write a Compelling Whitepaper

Whitepapers are one of the most common content pillars among marketing teams. And who can blame them? When done well, whitepapers can position your brand as an industry authority and help... The post...

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14 More Marketing Cheat Sheets You Should Bookmark Now

Creating content is hard work—and juggling all those tasks and responsibilities keeps even the most seasoned professionals on their toes. Luckily, many industry leaders have created helpful resources...

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Ditch the Boring White Paper: Top 5 B2B White Paper Examples

In the world of B2B, white papers are one of the most effective marketing tactics for reaching your colleagues and clients. They offer companies a chance to highlight their industry expertise,... The...

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The Worst Implementations of the 4 P’s of Marketing

Anyone who’s been in the marketing business for a while will probably be familiar with the four “P’s” of marketing: Product, Place, Price, and Promotion. Whether it stems from the... The post The Worst...

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What B2B Field Marketers Need to Know About the Changing Sales Process

B2B brands have been navigating a changing sales process in recent years. And since strong sales performance is a key component in any company’s health, other departments should be alert... The post...

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Best Examples of B2B Marketing in 2015

With 2015 entering its final weeks, December is a good time to reflect back on some of the year’s highlights. And in the world of B2B marketing, there were a... The post Best Examples of B2B Marketing...

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What’s the ROI? Content’s Responsibility to Marketing Revenue

Companies often pay more attention to the “content” part of content marketing. This is a great thing, since content has to be good in order to succeed. But for years,... The post What’s the ROI?...

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ABM 101: The Do’s and Don’ts of Account-Based Marketing

Account-based marketing has the potential to net amazing clients for your business. Harnessing that power? Well, that requires not just a general understanding of B2B marketing strategy, but also a......

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Complement Your Content Strategy with Account-Based Marketing

Content remains one of the strongest pillars for a successful B2B marketing strategy today. Even though it takes time and resources to excel with inbound content, it shouldn’t be the only... The post...

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