4 Brands That Make Relationships Central to Content
Being in a relationship signifies a long-term, loyal commitment. The same rules apply in business. Relationship marketing is a way to cultivate ties between a brand and a company. Relationship...
View Article6 Tips for Planning an Editorial Calendar
Content marketing involves lots of moving parts, and without well-designed processes in place, there’s no way to get them all in sync. In fact, according to a recent survey by Gleanster Research and...
View ArticleThe Most Important Marketing Stats of 2015 (So Far)
Marketers live and die by the numbers. Data helps them plan campaigns, measure success, and make business decisions. With 2015 already half over, we wanted to take a look at some statistics that caught...
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How to Write a Compelling Whitepaper
Whitepapers are one of the most common content pillars among marketing teams. And who can blame them? When done well, whitepapers can position your brand as an industry authority and help influence...
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14 More Marketing Cheat Sheets You Should Bookmark Now
Creating content is hard work—and juggling all those tasks and responsibilities keeps even the most seasoned professionals on their toes. Luckily, many industry leaders have created helpful resources...
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Ditch the Boring Whitepaper: Top 5 B2B Whitepaper Examples
In the world of B2B, whitepapers are one of the most effective marketing tactics for reaching your colleagues and clients. They offer companies a chance to highlight their industry expertise, as well...
View ArticleThe Worst Implementations of the 4 P’s of Marketing
Anyone who’s been in the marketing business for a while will probably be familiar with the four “P’s” of marketing: Product, Place, Price, and Promotion. Whether it stems from the pressure to try wild...
View ArticleWhat B2B Field Marketers Need to Know About the Changing Sales Process
B2B brands have been navigating a changing sales process in recent years. And since strong sales performance is a key component in any company’s health, other departments should be alert to these...
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Best Examples of B2B Marketing in 2015
With 2015 entering its final weeks, December is a good time to reflect back on some of the year’s highlights. And in the world of B2B marketing, there were a lot of them! The past 12 months have seen...
View ArticleWhat’s the ROI? Content’s Responsibility to Marketing Revenue
Companies often pay more attention to the “content” part of content marketing. This is a great thing, since content has to be good in order to succeed. But for years, marketers have been fighting for...
View ArticleABM 101: The Do’s and Don’ts of Account-Based Marketing
Account-based marketing has the potential to net amazing clients for your business. Harnessing that power? Well, that requires not just a general understanding of B2B marketing strategy, but also a...
View ArticleComplement Your Content Strategy with Account-Based Marketing
Content remains one of the strongest pillars for a successful B2B marketing strategy today. Even though it takes time and resources to excel with inbound content, it shouldn’t be the only thing holding...
View ArticleThe Most Important Marketing Stats of 2015 (So Far)
Marketers live and die by the numbers. Data helps them plan campaigns, measure success, and make business decisions. With 2015 already half over, we wanted to take a look at... The post The Most...
View ArticleHow to Write a Compelling Whitepaper
Whitepapers are one of the most common content pillars among marketing teams. And who can blame them? When done well, whitepapers can position your brand as an industry authority and help... The post...
View Article14 More Marketing Cheat Sheets You Should Bookmark Now
Creating content is hard work—and juggling all those tasks and responsibilities keeps even the most seasoned professionals on their toes. Luckily, many industry leaders have created helpful resources...
View ArticleDitch the Boring White Paper: Top 5 B2B White Paper Examples
In the world of B2B, white papers are one of the most effective marketing tactics for reaching your colleagues and clients. They offer companies a chance to highlight their industry expertise,... The...
View ArticleThe Worst Implementations of the 4 P’s of Marketing
Anyone who’s been in the marketing business for a while will probably be familiar with the four “P’s” of marketing: Product, Place, Price, and Promotion. Whether it stems from the... The post The Worst...
View ArticleWhat B2B Field Marketers Need to Know About the Changing Sales Process
B2B brands have been navigating a changing sales process in recent years. And since strong sales performance is a key component in any company’s health, other departments should be alert... The post...
View ArticleBest Examples of B2B Marketing in 2015
With 2015 entering its final weeks, December is a good time to reflect back on some of the year’s highlights. And in the world of B2B marketing, there were a... The post Best Examples of B2B Marketing...
View ArticleWhat’s the ROI? Content’s Responsibility to Marketing Revenue
Companies often pay more attention to the “content” part of content marketing. This is a great thing, since content has to be good in order to succeed. But for years,... The post What’s the ROI?...
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